New Apple TV Vs Roku

4:04 PM

With Apple revamping the Apple TV, it has certainly encroached the product line of Roku (loses 10 points for this name). Roku ? Ever heard of it ? I certainly did not prior to the launch of the new Apple TV. When I was searching different forums to see the different options available, Roku was one name that was consistently mentioned by everyone. It looks like Roku is in this market for quite sometime and has been pretty successful in doing what it does best. The advent of the new Apple TV has infact forced Roku to slash down its prices the day before the launch. Apple, known for its high-priced products has infact come down to the customers, for once, with this new Apple TV - priced at $99. 
Before we go about saying "Wooowww.. $99 for Apple TV ? My money is on it.".. its imperative to see how Roku ranks against Apple TV.


Roku product line (Click on the image to purchase it):
   Roku HD-XR Player  Roku XD Streaming Player 1080p           Roku XDS Streaming Player 1080p
Roku HD-XR                               Roku XD                                Roku-XDS

As we can see from the comparison chart above, there is not much difference between the Apple TV and Roku, except for the fact that Roku has promised to deliver 1080p video quality via a free upgrade on Roku XDS Streaming Player 1080p later this year. And Roku has a wide variety of packages that the customer can make use of. Apart from that, the important question that pertains to many consumers is Availability! While Apple introduced the Apple TV about 3 weeks back, it is still not available to the customers. As of today, the website says that it ships in 3 weeks. Roku, on the other hand is already available in the market (Click on the links to purchase) - Roku HD PlayerRoku HD-XR Player , Roku XD Streaming Player 1080p and Roku XDS Streaming Player 1080p. They all qualify for SuperSaver Free Shipping as well. The chart below (from Roku's website) shows the comparison of the three versions of Roku.



VERDICT:
So if you are someone, who is waiting to get your hands on AppleTV, DON'T!!  Just go ahead and buy a Roku, which is a much better version at the same $99. Get your money worth. 
Unless, you are someone who's house is filled with Apple products, then it makes sense for you to wait and buy the new Apple TV, which has a better integration with iphone, ipod touch and the macs.
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